For this project in Capelle aan den IJssel (The Netherlands), The Sign Creator carried out a full restyling of a Shell station, transforming every element from canopy to car wash. The existing RVI layout was replaced by the new MVI execution, featuring a duo-colour LED line with rounded corners. The canopy, measuring 44 by 17 metres, was completely rebuilt, while a new LED pricing totem was installed and coordinated entirely by The Sign Creator. The shop façade was renewed with matt-black, internally reinforced aluminium panels and reverse-lit acrylic letters, giving a clean and modern appearance. The same technique was applied to the Flocafé signage, ensuring a cohesive and high-end look across the entire site.

One of the most eye-catching elements is the car wash area, where The Sign Creator replaced standard materials with a 12-metre-wide graffiti mural created and digitally edited in-house to match the Flocafé interior. The colourful design gives the location a unique character and draws attention from passing traffic on one of Capelle’s busiest roads. In addition to the production and installation of all signage and lighting, The Sign Creator also took care of painting and full coordination of the site works, resulting in a seamless and professional finish.

The complete LED installation was realised exclusively with SloanLED products, ensuring long-term reliability, consistent brightness and premium performance. At the heart of this project is our SloanLED Shell Mini Red Bar, a custom-engineered contour lighting solution developed specifically for Shell. The Mini Red Bar combines exceptional uniformity and durability with the clean, vivid red that defines the Shell visual identity. Designed for extreme outdoor conditions, it delivers flawless performance in temperatures ranging from –40 °C to +70 °C and features a rigid, sealed construction for maximum protection and longevity.

Thanks to the dedication of The Sign Creator and the proven quality of SloanLED technology, this Shell station now stands out as a perfect example of what can be achieved when design precision and lighting excellence come together. It not only meets Shell’s newest corporate style guidelines but sets a benchmark for future petrol station branding projects in the region.