Our first event of the year will be ReFuel Forum MENA 2026, taking place on 2–3 February in Dubai. The MENA edition is known for its strong regional focus and high-level audience, offering an efficient environment for in-depth discussions, networking, and knowledge sharing. Topics range from forecourt design and lighting to retail concepts, sustainability, and emerging technologies that are shaping the future of fuel retail in the Middle East and North Africa.

Later in the year, the ReFuel Forum series continues in other key regions. ReFuel Forum APAC 2026 will be held on 15–16 April, bringing together industry leaders from across the Asia-Pacific region to address fast-changing consumer behavior, innovation, and scale within fuel and convenience retail. The series concludes with ReFuel Forum Africa 2026, taking place on 8–9 September, focusing on growth markets, local adaptation, and the future of fuel retail across the African continent.

Our presence at these events reflects our continued commitment to staying closely connected to regional markets and industry developments. ReFuel Forum provides the ideal setting for meaningful conversations about upcoming solutions, long-term partnerships, and how new technologies can support branding, efficiency, and customer experience at service stations worldwide.

At ReFuel Forum MENA 2026, our representative will be Paul Koch.
For ReFuel Forum APAC 2026, Yvonne Zhong will be attending, while Martin Anders will represent us at ReFuel Forum Africa 2026.

If you are attending any of the ReFuel Forum events in 2026, we look forward to connecting and continuing the conversation on the future of fuel retail.