BP Goes Green – Launching a New Look in China
SloanLED was selected to provide the lighting expertise needed to make this flagship site shine, inside and out.

The Challenge
BP’s vision for their new store in China was clear:

• Deliver an outstanding visual experience for customers.
• Drastically improve energy efficiency compared to even typical LED solutions.
• Create a modern, welcoming environment that would serve as the model for future locations across the country.

This wasn’t just about upgrading lights — it was about launching an entirely new brand experience for BP in one of the fastest-growing markets in the world.

 Our Solution
SloanLED worked closely with BP and its design teams to specify a range of high-performance, energy-saving lighting products tailored to the needs of the new site.

PDL3 MODUS under canopy lights were selected to illuminate the fueling area. Known for their exceptional efficiency, these fixtures not only offer a 10-year warranty but are specifically engineered for the hot climates common in Asia-Pacific markets. The MODUS lights feature a Type V optic to ensure even, shadow-free illumination across the entire forecourt, improving both safety and the customer experience.

For the parking areas, Optimus fixtures with a Type III lens were installed to provide uniform streetlight-style coverage, enhancing the site’s nighttime visibility and contributing to the welcoming atmosphere.

Overall, these solutions delivered more than 40% energy savings compared to typical LED lighting options — and more than 20% better performance than many competitive LED systems in the market.

As BP put it:

“We want to offer our Chinese customers a friendly and welcoming experience. This is an entirely new site where we are testing a new design that not only improves the lighting but also is saving 20% more energy over competitive LED Solutions.”

The Impact
Today, BP’s new flagship store in China stands as a showcase of what’s possible when smart lighting design meets bold environmental goals.

The project has already set a new benchmark for BP’s retail presence in China, offering a template that will be replicated across many new locations in the years to come — combining energy efficiency, superior lighting performance, and an outstanding customer experience.