Fred founded and successfully led a distribution company for 20 years, specialising in premium adhesive films for retail signage, vehicle wrapping, and shopfitting.

Throughout his career, he has managed teams and developed long-standing relationships with key account clients in the graphic communications sector. This experience has provided him with a comprehensive understanding of the market, as well as strong insight into customer needs and expectations.

Delivering high-quality, sustainable technical solutions has consistently been both his priority and a key source of professional motivation.

In his spare time, Fred enjoys hiking in the mountains whenever possible to recharge, often combining this with his passion for photography.