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Michelob Ultra Arena Rebrand
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In 2021, the iconic Mandalay Bay Events Center in Las Vegas underwent a major transformation, rebranding as the Michelob Ultra Arena. The goal? To not just change the name, but to redefine the arena’s entire visual identity — creating a powerful, visible statement that would command attention on one of the most famous skylines in the world. To make this vision a reality, SloanLED teamed up with Yaham Optoelectronics and Glantz to deliver a bold, energy-efficient signage solution that exceeded all expectations.

Lighting Up the Las Vegas Skyline – Michelob Ultra Arena Rebrand

Following the 2021 renaming of the Mandalay Bay Events Center as the Michelob Ultra Arena, the owners sought a comprehensive branding overhaul — one that would be as visually striking as the events hosted inside. They needed signage solutions that matched the scale and prestige of the venue.

 

Solution
The collaborative team developed a multi-faceted signage plan that included:

  • Rooftop Signage
    A massive 257-foot x 78.3-foot (78.3 m x 23.9 m) rooftop sign was constructed, using an impressive 3,454 feet (1,052 meters) of LEDStripe Red and White lighting. This ensured high-impact visibility both day and night, making the arena an unmistakable landmark from ground level and the air.
  • Exterior Channel Letters
    Two sets of striking, illuminated exterior channel letters were installed, powered by SloanLED Prism24 6500 K modules for brilliant consistency and vibrant color.
    Interior Retractable Sign: Inside, a custom retractable sign was added, also illuminated with Prism24 technology, ensuring the branding experience carried seamlessly indoors.

As Rich Kirsch, Senior Project Manager of Yaham Optoelectronics, noted:

“YAHAM was proud to partner with SloanLED, and the roof of the Michelob Ultra Arena stands out because of the LEDStripe tubing. The custom bends matched the logo perfectly, and the LEDStripe Red and White shine brilliantly.”
Results
The result of this ambitious project is a bold, iconic rooftop sign that is visible around the clock — enhancing not only the visibility of the Michelob Ultra Arena but also strengthening Michelob Ultra’s overall brand presence in Las Vegas and beyond.

The new signage not only transformed the arena’s appearance but also demonstrated how powerful branding, strategic partnerships, and innovative lighting technology can combine to deliver show-stopping results.